Search engine optimization (SEO) helps websites get more traffic by improving their visibility on search engines like Google. When a website uses the right keywords, it becomes easier for users to find it when they search for related topics. SEO also improves website structure and content quality, making the site more appealing to both users and search engines. Higher rankings on search results pages lead to more clicks and visits from potential customers. Additionally, SEO builds credibility and trust, encouraging users to stay longer and explore the site. Overall, SEO increases organic traffic without the need for paid advertising.
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